Cutting Through the Noise: How WMDC’s Video Strategy is Redefining Digital Marketing
Video Strategy Secrets: Wiz’s Blueprint for Brand Success
In the world of digital marketing, few people have the charisma, expertise, and clear-eyed focus on strategy that Wiz, WMDC’s lead video strategist, brings to the table. I had the chance to sit down with him and delve into his bold vision for video marketing—a perspective that’s not just insightful but filled with the kind of practical guidance that executives and entrepreneurs are searching for today.
“If you’re a VP of sales, a marketing leader, or a CEO focused on innovation, video isn’t just a nice-to-have—it’s essential,” Wiz begins. “Think of it as a steel blade tool in your hand, the machete in the jungle, the water in the desert.” In his vivid analogy, video becomes a survival tool in an increasingly competitive landscape, a powerful medium that cuts through distractions in ways text and images simply can’t.
One of Wiz’s key points is that video, when done right, creates a level of engagement that’s unmatched, especially in an era when people’s attention spans are measured in seconds. “People’s attention span is less than a goldfish,” he says, emphasizing that in this “scroll culture,” video offers the quickest, most efficient way to communicate your message. “Listening might even be more efficient in some cases,” he notes, hinting at the importance of audio elements in video production.
According to Wiz, most people tune in because they’re looking for an edge—a competitive advantage to boost revenue or, in his words, “to avoid being pushed into second place.” But what really stood out in our conversation was his pragmatic understanding of the motivations driving people to seek out effective video strategies. “You’re either driven by not wanting to lose work, by wanting a promotion, or by wanting to secure your lifestyle and protect your family,” Wiz says. “All the data and research out there don’t really change these simple truths. We’re human. It’s not much more complicated than that.”
Wiz’s straightforward, no-nonsense approach to video strategy shines when he breaks down a few actionable tactics that organizations can implement right away:
1. Event Filming, but with a Twist
“Event filming isn’t just about recording what happened,” Wiz points out. He laments the “horrible, 1980s-style videos that put people to sleep” and advocates for dynamic, high-energy highlight reels instead. “Don’t video an event so people can watch it later. That’s crazy boring,” he emphasizes. Instead, he sees event footage as an endlessly versatile asset that can be repurposed across various channels—on websites, as part of ad campaigns, and even in email signatures. “You paid for one event,” he says, “and you have endless marketing possibilities with that footage if you film it right and edit it right.”
2. Landing Pages: Elevating the Digital Welcome Mat
Wiz is quick to remind us that today’s landing pages need a video component. “Come on,” he says with a smile. “You’ve got to have some kind of video.” Citing data from his company, he notes that 62% of people form a negative impression if the video quality isn’t good. “Imagine boosting your business by 62% by having the right strategy with your video in place. Huge,” he says, underscoring the tremendous impact that a well-produced, informative video can have on brand perception.
3. Internal Communications: A Hidden Marketing Opportunity
Wiz has a unique take on using video within a company. “This is a majorly overlooked piece,” he states. “So much money is being burned.” His point is simple: treat the time and attention of employees as if it were a marketing budget. Instead of letting messages get lost in routine emails and meetings, create short, compelling videos that capture the core vision or instruction. “If you want something done in a certain way, create a three-minute video—that’s fun to watch—clearly identifying your vision,” he advises. This approach not only boosts engagement but also primes employees to be more receptive in future meetings.
Despite how straightforward his advice sounds, Wiz acknowledges that it’s not always easy to implement. “It’s simple, but it’s not easy,” he admits. But for those willing to make the effort, the payoff is substantial: “Not doing these simple things costs you morale, time, and money.”
Wiz compares each video to “10 employees” who communicate the message consistently, without the need for constant oversight. “It’s an evergreen commercial and marketing tool for your voice and vision,” he says.
A Final Word from the Jungle
As our conversation draws to a close, Wiz hints at his unconventional lifestyle—living remotely in a jungle where he says, “everything is abundant.” This environment has influenced WMDC’s “freemium” business model. “I live in the jungle, everything is abundant, that’s why that’s our business model now,” he explains, framing abundance as both a personal and professional philosophy.
If you’re looking for more insights from Wiz, he invites leaders and entrepreneurs to schedule a call or subscribe to the WMDC newsletter. “Whether we work together or not,” he promises, “I’ll give you ‘gold’ that you can implement right away.” And after a conversation like ours, it’s hard not to believe him.
In today’s crowded digital landscape, where attention is the rarest currency, Wiz’s approach to video marketing feels like a breath of fresh air—and, perhaps, a machete for cutting through the noise.